AIRE is a consumer brand by Taiwanese OEM manufacturer Aromate, specializing in automotive air fresheners. MSBrands distributes AIRE in the Philippines, where it has developed a strong presence, particularly in Cebu.

The brand is currently available in 207 retail locations, including major chains such as Gaisano, Metro Retail, Wilcon Depot, and Savers Home Depot, as well as independent retailers and automotive channels.